这些外贸开发信模板可以帮你激活好久没有下单的老客户
Hi John,
Good morning!
We are a candidate vendor for XXX company, currently we areserving XXXX，XXXX customers (先给2个大客户的名字，最好是同目标客户时同类的。).We have passed ISO9001, and our products has passed UPC certificate. We arevery confident that you can rely on us as a capable vendor.
I am writing to introduce a new product to you. This product istargeting 20-29 years’ lady. The sales in XXX market have proven to be verysuccessful. Within only 2 months, the sales have reached 100000 units. Inoticed from your web site, that 20-29 years’ lady is one of your majorclientele, so introduction of product XXX should be a big sales hit for you.
BTW, we have the samples ready. Do you want to evaluate this newproduct XXXX?
Best regards,
XXXXX
RE: Hi John,
Good morning!
I just visited your web site, and studied your customers’feedback on your product XXXX. It sounds that your customers (390 customersremarked online) are demanding to: XXXXX 陈述一下客户潜在的问题。
We have successfully helped 20 customers solved this problem.XXXXX(描述一下细节，给点具体的信息。不要太详细，留个伏笔，下次再联系他)
Very briefly about ABC Company, we have abundant experienceserving XXXX，XXXX customers (先给2个大客户的名字，最好是同目标客户时同类的。).We have passed ISO9001, and our products has passed UPC certificate. We arevery confident that you can rely on us as a capable vendor.
May you give me a chance to present you more information onthis? I will be glad to send you more detailed information upon your consent.
Best regards,
XXXX
降低成本
Hi John，
Good morning!
We are a candidate vendor for XXX company, currently we areserving XXXX，XXXX customers (先给2个大客户的名字，最好是同目标客户时同类的。).I am writing to tell you, that we are able to cut your cost for XXX item by 20%, thanks to the current break-through innovation onthe production process.
The reduction in cost will not in any way influence the quality.We have passed ISO9001, and our products has passed UPC certificate.
What products are you currently purchasing? May I make an offerto you based on these items for you to compare?
Best regards,
XXXXX
开发信模板：询问相关业务的联系人
清楚了客户的兴趣之所在，以及自己公司和产品的优势，研究清楚如何引起客户强烈的兴趣后，就要考虑这封信要发给谁了。找到具体的联系人，会让开发信的成功率数倍提高。
先在google里搜一下“purchase manager, buyer, generalmanager, merchandiser 等+ @客户网站.com”，如果能直接找到采购负责人的电话最好，如果找不到，就直接搜 ” @客户网站.com”,找到任何客户公司任何一个联系人，再像他们问采购负责人的联系方式，成功率也很高。
新手切忌不问收件人是谁，上来就推销，说一通套话我们是最大的，我们是质量最好的，最便宜的。这些太空洞了，而且没有人会在乎你怎么样，那跟我有何关系。推销会让客户很反感。尤其是收信人并不是具体负责采购的人，看到这样的推销信，直接就删除了，或者报告到垃圾邮件箱里了。
这封邮件的目的要清楚，就是找到相关的采购负责人。客气礼貌地说明来意，邮件可以简短点。
询问相关业务的联系人—已知联系人，不知联系方式
Re: Hi Mary, can you tell me the email of Mr. XXXX?
Dear Mary,
Hope you have a nice day today J
Can you tell me the email address of Mr. XXXX?
I would very much appreciate your help.
Best regards,
XXX
不做进一步说明，这个mary有很大概率觉得这封邮件来自一个已有的供应商或者熟人。如果对方问起来，你是谁，你再可以解释一下。
询问相关业务的联系人—不知联系人，不知联系方式
Re: Hi Mary, may I ask you for a favor?
Dear Mary,
Hope you have a nice day today J
We are a qualified supplier of XXX Company, we can help you tosave at least 15% of your purchasing cost for product XXXXX.
May I ask you for a favor? Who should we contact for evaluatingthis further?
I would very much appreciate your help.
Best regards,
XXX
开发信模板：客户产品线里还没有本公司产品时
如果客户产品线里还没有本公司产品，对于你来说是个潜在的机会。如果是个大客户，开发的周期会很长，因为大公司做决策流程很长，需要不同部门的审批。
从客户的立场来想，当我们不知道这么一个新品的时候，有供应商来找我们。我们会是什么样的一个判定流程呢？
1） 这个产品是什么？为什么我要加入现有产品线？
2） 嗯，这个产品不错。这家公司资质如何？有能力保证品质和供应吗？
3） 他有能力做，价格是否有竞争力？我是否要比较一下其他的供应商？
所以我们初期的目标应该设定为让客户接受这个产品，第二步的目标是让客户接受我的公司。如果客户第一步对产品感兴趣了，此时要及时介绍公司，证明你们有能力提供高品质的产品，保障供应。
第一封开发信需要把新产品介绍给客户，同时，还要把产品的益处，能给客户带来什么商业利益讲清楚。如果有些销售统计数据证明这个产品快速上升趋势的话则最好。
先写一个，欢迎大家踊跃贡献。
Dear John,
I just visited your web site, and found that you are notoffering XXX products to your customer yet.
The sales of XXXX product in your local market grows very fast.The sales are expected to be very hot in 2014.
May I give you a little more information regarding XXX productsfor your study?
Target: It targets 30-40 years old man.
Features:
Price range:
Landed cost for you:
Estimated sales for you:
BTW, we have samples ready, do you need a sample to evaluate it?
Best regards,
XXX
这封开发信的重点在于让客户知道有这么一款产品，市场上销量不错。产品介绍的侧重点在于便于让客户直观地评估该产品带来的收益，所以一些信息如目标市场价，采购成本，销量等都很有帮助。
开发信模板：利用展会发开发信
我们一直使用integrated marketing. 国外有研究，平均每个客户要触动8次才能合作。业务员如果觉得我发个开发信客户马上就过来同我合作了，因为我是最好的，最大的。那也未免太天真了。即便面对好的产品，客户也要有个接受过程，从感兴趣了解，到调研市场，到比对质量和价格，到拓展可能的销售渠道，等等有很多工作要做呢。那你说，如果客户现在正在采购这个产品呢？是啊，如果在采购，那他就有现成的供应商。只有在对这个供应商不满意的时候，你才有机会，往往抢别人的客户也很难。
所以我们每次展会前都发送大量的邮件给客户。正好也是一个借口，客户一般不反感。如果能去参展，我们展会流量会增大，能当面谈当然成功率要提升很多。如果客户不去，也没关系，他至少了解我们多一次。这种方法宣传既有重点，又有广度。那些到了展会的客户可以进一步深谈，而没有去的客户也加深了一次对公司的印象。公司坚持参展对于客户来说也是一个信心。
Re: Hi Mike, will you visit the Canton Fair on April 15th, 2014?
Hi Mike,
Will you visit the coming Canton Fair? If so, will you pleasevisit us at: booth XXXXX,
We have plenty of new products to be released then. Pleasefollow the following link to preview the new products. www.XXX.com A %promotional discount is offered on the fair.
I look forward to seeing you there.
Best regards,
XXX
by weibo v Internet_Marketing
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